Now more than ever, companies must achieve—and sustain—a competitive edge while driving fresh growth and boosting profitability. Strategic pricing is vital for meeting these imperatives. Pricing Catalyst by BCG helps companies extract actionable insights from data to make the right pricing decisions.
When it comes to strategic pricing, data-driven pricing decisions are crucial for success. That’s where Pricing Catalyst comes in. Powered by an AI pricing engine, Pricing Catalyst embeds our unique pricing-science approach to help clients craft pricing strategies that deliver top- and bottom-line growth. This flexible solution, built by BCG GAMMA, is available in both fully customizable and plug-and-play offerings, positioning our clients for sustained pricing success
Pricing Catalyst unites data from diverse sources in one place. From this single source of truth, clients use cutting-edge analytics to extract insights essential to quickly make smart pricing decisions, while automating manual pricing processes to free up time for more strategic activities.
Our clients have achieved impressive results with Pricing Catalyst:
By combining our pricing and change management expertise with a sophisticated analytical pricing engine, Pricing Catalyst empowers clients to:
To help our clients meet these goals, we ensure seamless end-to-end pricing integration and rollout into leading-edge pricing distribution systems and CRM, ERP, and CPQ solutions.
As a data-driven pricing solution, Pricing Catalyst has enabled our clients in a wide array of B2B and B2C industries to achieve—and sustain—impressive business outcomes. This powerful solution helps pricing and sales teams easily and swiftly extract insights vital to their work so that they can simulate prices for thousands of SKUs in just minutes.
By complementing the pricing engine with deep expertise in change management and integrating it seamlessly into a client’s business and technology landscape, we help ensure that our clients get maximum value from Pricing Catalyst.
Read about how Pricing Catalyst has helped organizations across industries.
A Medical Technology Company
In just five months, a medical technology client achieved a 7% revenue uplift by introducing a rigorous revenue management approach and by integrating Pricing Catalyst into its existing technology landscape to simplify and accelerate annual repricing efforts for thousands of SKUs.
A Food Distributor
A food distributor shrank pricing-planning time by 65% after partnering with us to define a new pricing discipline, improve data quality, and deploy Pricing Catalyst. Our data-driven pricing solution supported automated, 360-degree pricing management, achieved 100% user adoption, and enhanced the pricing team’s productivity as well as leadership’s visibility into pricing performance.
A Software Provider
A fast-growing software provider asked us to create and implement data-driven, portfolio-wide discount guidance. Using these guidelines, built for the industry’s highly complex pricing models, Pricing Catalyst recommended the right price for each deal. It then integrated the recommendations into the company’s existing quotation system, streamlining the quotation process for sales reps. This combined approach, enabled by Pricing Catalyst’s high level of sophistication and our change management expertise, delivered impressive results—including a 4% revenue uplift, a 20% improvement in deal velocity, and a 10% reduction in deal escalations.
An Automotive OEM
An automotive manufacturer used several of Pricing Catalyst’s sophisticated pricing modules to optimize pricing for new vehicles and options and ensure competitive pricing; the OEM achieved a 2% to 3% impact as a result. Using the solution’s advanced algorithms to calculate the impact of CO2 emission taxes and an apples-to-apples comparison of competitive offerings, the manufacturer reduced time spent on vehicle and option pricing by 75% and time spent on competitive analysis by 40%.
BCG was named a finalist for the CODiE Award for Best Business Intelligence Solution for its tool Pricing Catalyst by BCG. The award recognizes the best solution for supporting decision-making in a business process by providing analysis, information, delivery, and platform integration.
Our Pricing Catalyst team includes experts in pricing, data and analytics, and solution implementation, enabling us to work hand-in-hand with clients. This includes BCG GAMMA, our team of world-class data scientists with technical expertise that covers the analytics spectrum—machine learning, deep learning, AI, optimization, and operations research.
We provide training, conduct workshops, and answer questions to help clients build the capabilities they need to achieve sustained growth through data-driven pricing.
Alumnus
Managing Director & Partner
Hamburg
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