Demand-centric growth is a proven, data-based methodology that enables brand marketers to identify the most promising sources of growth. Applying it in biopharma can create significant value.
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Biopharma
Article
February 18, 2025
The industry’s ability to unlock the next wave of innovation and to continue its strong record of shareholder returns is at risk.
Article
January 29, 2025
Biopharma marketers embracing omnichannel, AI, personalization, and analytics are building real competitive advantage, increasing effectiveness, and reducing costs.
Article
September 24, 2024
BCG’s second annual report reviews the growth of new drug modalities over the past year and addresses the potential impact on the biopharmaceutical industry.
Article
December 5, 2024
The US biosimilars market is experiencing strong growth as regulations evolve and physician confidence in these products grows. But market patterns are changing.
Next-Generation Commercial Models
Article
April 12, 2023
The Team B approach involves assembling an independent cross-functional team to conduct rapid reviews of launch plans and market conditions for new pharmaceutical products.
Article
December 5, 2024
Biopharma companies can leverage new sources of patient data and technology to create more personalized patient experiences that have the potential to deliver better health outcomes.
Bold Advances in Health Care
Article
September 12, 2024
The global biopharma company’s chief data and technology officer discusses its initiative to inject digital capabilities across the value chain and the importance of prioritizing patient outcomes.
Article
July 18, 2024
Mike McDonnell explains how the global biotech is charting new paths to patients via Fit for Growth, its corporate transformation initiative.
Article
February 12, 2024
Chief Digital and Technology Officer Lidia Fonseca explains how Pfizer is leveraging digital and data across the value chain and the biggest wins so far.
Article
September 7, 2023
Hudson discusses the company’s commitment to reaching net zero emissions by 2045.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for unlocking digital transformations to capture your share of this personalization prize.
Health Care Payers, Providers, Systems, and Services
Article
January 30, 2025
Payers that outsource their business processes can quickly advance their capabilities to elevate operational efficiency and competitive advantage while reducing costs.
Video
September 21, 2024
In Health Care, Maximizing AI Is About Managing Change
Health care companies can unlock AI's potential and drive sales growth by prioritizing change management—not just technology—says BCG’s Basir Mustaghni.
While digital, data, and AI have extraordinary potential to revolutionize our global health care systems, they have yet to deliver a transformative impact. How can the public and private sectors accelerate progress?
Article
October 2, 2023
The latest technologies hold tremendous promise for health care, but they also pose significant challenges. Not all organizations are prepared to take advantage of the tech trends.
Medical Devices and Technology
Article
July 3, 2024
The number of ESG regulations continues to grow. Leading medtech companies are going beyond merely complying to gain competitive advantage.
Article
February 22, 2024
By developing products for a broader base of patients and markets, medtech companies can improve health outcomes, generate business advantages, and contribute to healthier societies overall.
Article
March 22, 2024
Most environmental waste generated by the health care sector comes from medtech products. For a sector focused on improving quality of life, reducing waste and greenhouse gases is imperative.
Article
September 12, 2023
To realize the promise and potential for GenAI, medtech executives must make swift and targeted efforts.
Global Health
Article
November 18, 2024
Extreme weather events such as cyclones and floods will drive increases in the incidence of sickness and death from malaria in Africa, according to a new study.
Article
January 4, 2024
BCG conducted a study of more than 70 organizations—including philanthropies, multilateral development banks, government agencies, nongovernmental organizations, private sector actors, and others—to understand how key stakeholders are approaching the climate-health challenge.
Video
December 4, 2023
Human Health Depends on Planetary Health
Too often is it taken for granted that the environment is a massive determinant of human well-being. Putting health at the center of our climate discussions is critical.
Article
May 16, 2023
The biopharma industry faces demands for more action to address health inequities. We provide a guide and tools to help companies integrate equity across the product lifecycle.
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Biopharma
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