Ulrik Sanders
Managing Director & Senior Partner
Copenhagen
Accelerate Transformation with BCG's Digital Immersion Centers
BCG Digital Immersion Centers are hands-on, collaborative environments—both physical and virtual—that allow clients to envision and build their digital future.
When pilots learn to fly, they practice on a simulator first. In much the same way, BCG Digital Immersion Centers help leaders practice steering an organization through a digital transformation before they undertake a real one.
Digital Immersion Centers, located in several major tech hubs around the world, provide in-person, virtual, and hybrid training sessions led by BCG’s digital experts. The day-long sessions at our digital centers are tailored to each client. In every case, though, BCG experts and clients come together to uncover an organization’s digital potential, revealing an array of possibilities and actionable steps to drive transformative digital journeys and deliver new, long-lasting value.
How BCG’s Digital Centers Work
Immersion centers showcase the full spectrum of BCG digital competencies, including digital business strategy, data science and analytics, and enterprise technology architecture.
Leaders use BCG’s digital innovation centers to create their transformation journeys by, for example, learning how to adopt agile and other new ways of working. They also learn how to seamlessly blend technology with human capabilities to help their companies become bionic.
Experts from across all BCG digital disciplines lead in-person and virtual sessions that guide leaders through the steps involved in a digital transformation and reveal possible outcomes.
Leaders who go through a digital center immersive experience leave with a clear strategic direction, development roadmap, and next steps—everything they need to turn a potential digital transformation into reality.
Customized Digital Immersion Journeys
The digital innovation centers’ workshops cover a range of topics related to digital transformation and change management. Depending on the need, session formats may include the following.
Games
BCG experts lead scenario and role-playing exercises that simulate challenges and test decisions that leaders may face during a transformation in a fun, low-risk setting conducive to experimentation and outside-the-box thinking.
Expert panels and discussions
Center staff can assemble panels of experts, whether from BCG or elsewhere, to lead discussions of transformation-related topics, including regional ecosystem discovery, best practices, and specific technologies.
Brainstorming and team building
Immersion center experts facilitate workshops to solve problems associated with the key issues of a transformation. They use proven methods and apps, such as Canvas, that make it easy for participants to brainstorm and collaborate.
Content
Leaders have access to a curated library of BCG articles, books, and videos on a variety of digital transformation topics.
Learn digital skills
Workshops at our digital innovation centers teach upskilling and reskilling. Collaborative exercises, simulations, and virtual-reality experiences help teams picture themselves facing digital-transformation challenges and making bold moves without fear of real-world consequences. We constantly add topics to the immersive training to show companies how key decisions would play out in their business environments.
Collaborate with experts
Clients work with BCG experts in disciplines relevant to their situations, including data scientists, developers, designers, and IT strategists. We also provide space for company teams to work on ongoing projects.
Interact with a tech ecosystem
An immersive experience could include an in-person or virtual visit with one or more local tech businesses, startups, public-sector agencies, or other clients that we’ve helped through a digital transformation. Clients may tour a company’s innovation center or startup incubator space to see how other organizations have implemented what they’ve learned.
Network
Our digital immersion centers host regular events about digitization with BCG speakers and experts from across the technology ecosystem. Events let clients network with business leaders in their own industries and in adjacent industries to learn how those leaders tackled challenges during their digital transformations and to discuss digital trends.
Meet the BCG Digital Immersion Centers Team
BCG Digital Center Locations
Immersion centers are located in four major world capitals of digital innovation.
Silicon Valley
This BCG office and digital immersion center offers clients opportunities to learn what digital could mean for their businesses and connects them with local innovators and disruptors. It houses teams working on digital projects and BCG experts from multiple functions, bringing together ideas and capabilities critical to business innovation.
New York City
Visitors to this digital innovation center learn new ways of working through on site workshops tailored to their business challenges, and the interactive content helps them uncover their organization’s digital potential. Co-located with BCG’s digital teams, clients can ideate with experts on-site and create actionable outcomes.
Paris
In this center, visitors can engage in an immersive, sensory experience to boost innovation and inspire creativity. BCG digital experts lead plug-and-play workshops that are customized for a client’s specific business challenges.
Shenzhen
This center leads advanced technology-driven initiatives, including work in data analytics and artificial intelligence built on BCG strategic thinking. The digital center provides the full spectrum of digital solutions and consulting services to companies in both the public and the private sectors in China and the Asia-Pacific region.