デジタル/テクノロジー/データ 最近の論考

Customers have come to expect personalization. Brands should start with the messaging and use data as fuel to power an “intelligent experience engine.”

デジタル・トランスフォーメーションはたやすくはありません。デジタル・トランスフォーメーションで目標を達成できた割合は30%に過ぎません。しかし、明確な戦略インサイトに基づいて計画と優先事項を設定することで、成功率を30%から80%に上げることができます。

BCG’s Karalee Close, Allison Bailey, and Debbie Lovich shared their thoughts on the future of work at a recent Bloomberg Live event. They explained why leaders should take advantage of the current clean-sheet opportunity to broadly, intentionally, and boldly rethink what work is and how we do it.

The world of finance has shifted toward digital platforms, but Nikolaus Lang argues that the business model of global commerce will continue to push ahead.

Heading up HR at Netflix, Patty McCord experienced the unconventional work cultures of start-ups in Silicon Valley first-hand. She has closely studied what makes these new cultures work and offers surprising insights into how deceptively traditional some of these eccentric new offices still are. She also introduces challenging new ideas about how to motivate people, develop talent, build trust, and create dynamic and thriving businesses anywhere, in any industry.

How digital is changing the way support functions add value to businesses

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6% to 10%.