Rather than continue with slow development cycles and radical innovation, the industry must flip the script and focus on getting incremental improvements into the market quickly.
Environmental sustainability has been a low priority for most defense contractors. But the industry is facing mounting pressure to decarbonize.
Defense companies’ marketing and sales organizations face sizable challenges in the current environment. They must adjust their game in response.
The goalpost hasn’t changed because of the disruptions from COVID-19. Carriers that don’t take action on emissions could have reforms imposed by outside forces.
