With artificial intelligence at an inflection point, BCG is helping organizations weave together human and technological capabilities to maximize value potential, productivity, and innovation from AI.
Business leaders must focus on turning the promise of predictive and generative AI into real, sustained value. Around 70% of all AI transformations fall short of expectations, with executives citing key challenges that range from insufficient data to lack of expertise. Our artificial intelligence consultants treat every AI business transformation as a unique journey, shaped around an organization’s starting point, circumstances, and goals. To successfully deploy AI at scale and capitalize on the impact of AI on business, we prioritize a 10-20-70 approach that emphasizes algorithms (10%), tech and data (20%), and people and processes (70%). With these capabilities in hand, companies are embarking on AI transformation journeys that focus on ambitious targets and superior AI value creation.
Based on our recent global study, 62% of companies recognize AI as a source of value—but only 24% have been able to turn that promise into real value creation. The time to act is now. Companies looking to maximize the benefits of AI in business and their value potential should be experimenting with AI as early as possible, capitalizing on near-term cost management opportunities while building productivity across functions.
Our three interconnected value plays—deploy, reshape, and invent (DRI)—are designed to successfully scale predictive and generative AI and drive end-to-end business transformation. We reinforce DRI execution by strengthening clients’ enterprise foundations—the underlying technology, people, and risk capabilities needed to support such a large-scale transformation effort. Our DRI approach acts as a critical strategic asset for our AI consulting team, guiding clients to long-term competitive advantage through their own data, talent, and culture.
BCG is more than just a strategic consultant. Our clients benefit from our global ecosystem of AI and GenAI collaborations, including those with leading tech companies like AWS, Google, IBM, Microsoft, Salesforce, and SAP—and with AI-centered enterprises such as OpenAI, Anthropic, Articul8, LangChain, and Palantir. This ecosystem provides best-in-class GenAI enablement and transformation through an end-to-end approach that ensures our clients’ ability to maximize their investments and stay ahead of the competition.
Working together, we are able to deliver unprecedented value across four critical transformation pillars: optimizing existing technology, reshaping business functions, inventing new business opportunities, and reimagining entire organizations. And with BCG X, our in-house design-and-build capability, we also remain at the forefront of technology, offering practical solutions to companies that seek to transform their business with AI and develop customized, industrial-grade platforms for high-value use cases.
