Our Latest Thinking on Artificial Intelligence

To create competitive advantage with artificial intelligence, you need to rewire decision making and operations to extract value—and invest in human capabilities to make it stick. Explore BCG’s latest thought leadership on artificial intelligence to learn how to scale AI across your organization.


Featured Insights


Generative AI

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The Stairway to GenAI Impact

Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.


AI Transformation Across Industries

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The Blueprint for AI-Powered Marketing

Here’s how to cut through the noise to create a marketer-AI flywheel—a self-reinforcing loop that will revolutionize your marketing and supercharge ROI.

AI Today: Live Interviews

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Breaking Barriers to GenAI at Scale

Tackling the macro ambition and micro obstacles of GenAI, IBM’s Roger Premo and BCG’s Vlad Lukic share how industry leaders are redefining workflows, advancing governance, and leveraging partnerships to unlock transformational value.

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Embracing AI’s Vast Potential

To capitalize on this once-in-a-generation technology, organizations should focus on getting value at the right scale, say Red Hat’s Ashesh Badani and BCG’s Vikas Taneja.

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Building GenAI Systems Customers Trust

To earn trust, GenAI systems must deliver value while being safe, secure, and compliant with regulations like the EU AI Act, says BCG’s Anne Kleppe.

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The Future of Physical Intelligence

By combining robotics and AI to master 3D perception, workflow planning, and object manipulation, embodied AI could transform automation and manufacturing, says BCG’s Tilman Buchner.


Responsible AI and AI Risks

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GenAI Will Fail. Prepare for It.

Even with comprehensive testing and evaluation, the risk of system failure with GenAI will never be zero. Organizations must respond swiftly when failures inevitably occur.

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The Multiplier by BCG X

Join us at the intersection of innovation and experience with, where our seasoned experts provide deep dives into emerging technology topics.


AI, Tech, and Data

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What Does AI Mean for All of Us?

Tools like generative AI could work wonders for individuals, businesses, and society. But that bright future depends on our ability to develop AI responsibly now.

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.