With GenAI, Customer Journeys Are Reaching the Next Level
Allstate, a longtime BCG business partner, used GenAI to gain better insights into customer touchpoints, building stronger relationships and reinforcing its best-in-class customer service.
For BCG, AI is both a strategic tool and an innovative solution to pressing global challenges. Our clients have utilized the power of AI to enhance productivity, deepen customer relationships, and drive sustainable competitive advantage.
Allstate, a longtime BCG business partner, used GenAI to gain better insights into customer touchpoints, building stronger relationships and reinforcing its best-in-class customer service.
Partnering with BCG, health care giant Helios enacted a forward-thinking GenAI solution that increased efficiencies—so they can focus on their most important goal: wellness.
BCG and Zeiss developed an application to give prospective patients fast, accurate, validated answers about elective treatments.
The company’s leaders recognize that a GenAI transformation requires a transformation of business processes and people development.
Learn how BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.
A global car seat manufacturer was able to reduce the amount of defective parts found in factories by 25% after BCG analyzed over 200 gigabytes of data using advanced analytic tools.
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A powerful cost transformation saved a global beverage giant $310M and unlocked $1.1B for future opportunities. Here's how.
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Learn how BCG and BCG X work with clients to ramp their digital sales and marketing by implementing digital programs that build capabilities and more.
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Scentmate breaks into new markets for Firmenich by using digital technologies, including AI. Learn how BCG X helped Firmenich perform like a digital native.
L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.
Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.
A Philippine mobile payments company partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million messages daily.
BCG built a fully automated solution to raise conversion rates and dramatically increase revenue growth.
As many herald a new “golden era” of medicine, one roadblock remains: the daunting complexity of conducting clinical trials. Syneos Health saw the enormous potential AI held when it came to accelerating the process. Baba Shetty, President of Technology & Data Solutions at Syneos Health, explains how BCG X helped them pave the way.
A global pharmaceutical company launched a transformation to create value at speed and scale—with the goal of generating hundreds of millions of euros in incremental profit.
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The global distributor and solution provider partnered with BCG and BCG X to launch a data-driven digital transformation, providing personalized recommendations by customer and generating pipeline growth.
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When the mobility experts at Penske began building a new AI platform for their B2B customers, they partnered with BCG. Sherry Sanger, Penske’s EVP of Strategy and Marketing, explains how the company combines their data and expertise with evolving technology.
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Higher expectations on sustainability is demanding industries to follow a circular economy.
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Using AI-driven digital twin, a mining conglomerate saved $200 million and achieved a 10x reduction in demurrage costs.
New York Life partnered with BCG to see how GenAI, coupled with transformational governance, could deliver exceptional experiences as well as efficiencies across the enterprise—furthering the company’s growth and advancement as an industry leader.
Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG X, explains how H&M went from a digital laggard to an AI industry leader—in just three years.
BCG developed a new, AI-powered app to help our client improve its sales performance. So far, there’s a 90% satisfaction among users—and a potential $70 million upside.
Working with BCG, Commvault has improved time to closure of projects while handling customer data responsibly and solving problems. Here's how.