Spotlight: Generative AI
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Client Success
Allstate, a longtime BCG business partner, used GenAI to gain better insights into customer touchpoints, building stronger relationships and reinforcing its best-in-class customer service.
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Partnering with BCG, health care giant Helios enacted a forward-thinking GenAI solution that increased efficiencies—so they can focus on their most important goal: wellness.
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Client Success
BCG and Zeiss developed an application to give prospective patients fast, accurate, validated answers about elective treatments.
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Client Success
November 8, 2023
The company’s leaders recognize that a GenAI transformation requires a transformation of business processes and people development.
Automotive
Learn how BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.
Video
July 14, 2020
Manufacturing Analytics in Automotive
A global car seat manufacturer was able to reduce the amount of defective parts found in factories by 25% after BCG analyzed over 200 gigabytes of data using advanced analytic tools.
BCG X Product Library
Our industry-grade solutions are designed for high-value uses cases, empowering clients to maximize impact and redefine industries for the future.
Consumer Products
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A powerful cost transformation saved a global beverage giant $310M and unlocked $1.1B for future opportunities. Here's how.
Learn how BCG and BCG X work with clients to ramp their digital sales and marketing by implementing digital programs that build capabilities and more.
Scentmate breaks into new markets for Firmenich by using digital technologies, including AI. Learn how BCG X helped Firmenich perform like a digital native.
Video
September 18, 2024
L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.
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July 18, 2024
Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.
Financial Institutions
A Philippine mobile payments company partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million messages daily.
Video
December 8, 2020
Improving Lead Generation in Wholesale Banking
BCG built a fully automated solution to raise conversion rates and dramatically increase revenue growth.
Health Care
As many herald a new “golden era” of medicine, one roadblock remains: the daunting complexity of conducting clinical trials. Syneos Health saw the enormous potential AI held when it came to accelerating the process. Baba Shetty, President of Technology & Data Solutions at Syneos Health, explains how
BCG X helped them pave the way.
A global pharmaceutical company launched a transformation to create value at speed and scale—with the goal of generating hundreds of millions of euros in incremental profit.
Industrial Goods
Discover how a major mining operation in Western Australia partnered with BCG X to revolutionize its processes using a cutting-edge AI scheduling platform, boosting productivity and operational efficiency.
The global distributor and solution provider partnered with BCG and BCG X to launch a data-driven digital transformation, providing personalized recommendations by customer and generating pipeline growth.
Video
October 1, 2024
When the mobility experts at Penske began building a new AI platform for their B2B customers, they partnered with BCG. Sherry Sanger, Penske’s EVP of Strategy and Marketing, explains how the company combines their data and expertise with evolving technology.
Higher expectations on sustainability is demanding industries to follow a circular economy.
Insurance
Video
September 5, 2024
Empowering an Insurance Leader Through GenAI
New York Life partnered with BCG to see how GenAI, coupled with transformational governance, could deliver exceptional experiences as well as efficiencies across the enterprise—furthering the company’s growth and advancement as an industry leader.
Retail
Video
October 15, 2021
Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG X, explains how H&M went from a digital laggard to an AI industry leader—in just three years.
Video
December 8, 2020
Driving Retail Sales Through a Driven Sales Force
BCG developed a new, AI-powered app to help our client improve its sales performance. So far, there’s a 90% satisfaction among users—and a potential $70 million upside.
Technology, Media, and Telecommunications
Collaborating with BCG and BCG X, A1 Telekom Austria revolutionized its customer management approach by combining the strengths of humans and AI.
Video
September 30, 2024
Working with BCG, Commvault has improved time to closure of projects while handling customer data responsibly and solving problems. Here's how.
Travel and Tourism
Video
July 14, 2020
BCG and KLM Bring AI to Life in Airline Operations
BCG deployed a diverse team of AI and technology specialists to help KLM turn its operations into a competitive advantage. The result was an increase in customer satisfaction and a decrease in operating costs.