Consumer Packaged Goods

Winning Formulas for E-Commerce Growth

E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.

Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Personalized: Customer Strategy in the Age of AI

Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the consumer industry.

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Sustainability in the Consumer Products Industry

Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.

Seaweed Is Making Waves in Sustainability

Companies can use seaweed to advance decarbonization and create other benefits, including improved marine ecosystem health.

New Business Models—Not New Technologies—Will Unleash Sustainability in CPG

CPG companies will fall short of their net-zero goals unless they move from reengineering existing products services and business models to reimagining them.

Sustainability is Surging in Consumer and Retail

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

Consumer Pricing

The Consumer Sentiment Series

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.

For CPG Companies, Necessity Is the Mother of Reinvention

Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.

A Pricing Playbook for CPG Companies Amid Inflationary Pressure

Brands have a powerful opportunity to increase the bottom line in an uncertain economic environment. Here’s how consumer packaged goods leaders can improve price realization.

Understanding the Global Price-Sensitive Consumer

For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.

Creating Value and Growth

Don’t Overlook Your Mature Consumers

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

How Consumer Companies Can Pull Off Two Transformations at Once

CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.

Highlights from Consumer Goods Forum 2024

Meeting Scope 1, 2, and 3 Challenges Head-On

Nina Jönsson, CEO of ICA, details why sustainability is fully integrated into every aspect of the company’s business and how other companies can learn from ICA’s climate progress.

Collaboration Is the Key to Reaching Net Zero

From logistics and attaining net zero goals to building a responsible value chain and product portfolio, Chief Sustainability Officer Archana Jagannathan reveals PepsiCo Europe’s partnership strategy.

Building a Bigger and More Inclusive Consumer Goods Forum

As a co-sponsor of CGF’s Towards Net Zero Coalition, DFI’s CEO Scott Price details why it’s more important than ever to broaden and strengthen the group’s base.

Delivering Value Through Sustainability

 As part of CGF’s Towards Net Zero Coalition, Bel Group CEO Cecile Beliot-Zind shares how regenerative agriculture, further scope 3 innovation, and more are leading the company forward.

Explore more insights from CGF

Winning in Digital

Personalizing the Consumer Relationship with GenAI

L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

What’s Possible: GenAI and Consumer Packaged Goods

Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.

Personalization That Clicks with Customers

Advisor and C-Suite Executive Aimee Johnson and BCG’s Mark Abraham discuss the importance of simplicity, creativity, and delivering delight in personalized experiences.

Transforming Operations

A Fuel Retailer’s AI-Driven Evolution

István Mag of MOL Group shares how AI—coupled with a solid business strategy and digital foundation—is helping the company transform its operations and expand its offerings.

BCG-WEF Project: AI-Powered Industrial Operations

Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?

If Disruption Is the New Normal, Operational Resilience Is the New Necessity

BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?

China Consumer Market Quarterly Watch

Domestic Fast Lanes and Business Globalization

Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.

Complexity and Excellence—The Year Ahead

Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.