![Distilling Lessons in Digital Sales and Marketing](https://web-assets.bcg.com/dims4/default/a5073d0/2147483647/strip/true/crop/1162x652+0+0/resize/335x188!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F8a%2Fea%2Fe61480704ac4987aa553ee346a95%2Fdistilling-lessons-in-digital-sales-and-marketing-video-still.jpg)
Distilling Lessons in Digital Sales and Marketing
Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.