消費者のサステナビリティへの関心を行動につなげるために
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サステナブルな社会の実現に関する消費者意識調査結果
BCGは、サステナブルな社会の実現に関する消費者意識や購買行動の変化を理解するために定点調査を行っています。その最新の結果を紹介します。
POST COVID-19の消費者心理を読み解く
BCGは、日本全国の消費者を対象に、新型コロナウイルス感染症拡大による消費者意識の変化に関する調査を実施しました。「家庭生活重視」へシフトする消費者の価値観や、直近の物価高に対する消費動向について分析しています。
How Advertising Can Help Consumers Choose Sustainability
By leveraging innovation and customer centricity, advertisers can help brands drive sustainability and growth, say John Osborn of Ad Net Zero and BCG’s Lauren Taylor.
Overcoming the Eight Barriers to Making Green Mainstream
To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
Taking Alternative Proteins Mainstream
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
Consumers Are the Key to Taking Green Mainstream
A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
Put On Your Running Shoes: Future of Consumer Intelligence Series
A global survey finds that business leaders expect AI—both predictive and generative—to be a game changer in helping companies address critical consumer intelligence issues.
Filling the Empty Chair: Future of Consumer Intelligence Series
The consumer intelligence available to organizations has grown exponentially in recent years, yet many have struggled to translate that into improved outcomes. Here’s how leaders are leveraging AI and GenAI to better harness that data and generate insights.
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.
Learn More About Personalized
Benchmark Your Personalization Readiness Now
The Power of Personalization in the Age of AI
Sharing insights from his research, BCG's Mark Abraham highlights a key mindset that can help companies boost their growth—and delight their customers—in today's era of AI.
Three Ways GenAI Will Transform Customer Experience
Companies need to use GenAI as an instrument, not a hammer, and focus on three initiatives that can deliver the most impact.
Reimagining the Customer Service Experience With GenAI
DEEP AI by BCG X brings transformative relief to customer service headaches—for customers and businesses alike. Learn more on WIRED.
What Will AI Do for Customer Experience?
A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.
CEOs Need a Customer Experience Revolution—Not an Evolution
A new CX paradigm for driving business value could be the biggest growth opportunity to come along in decades.
What’s Possible? GenAI and Customer Service
Matthew Kropp looks at the way customer interactions with brands will be transformed by a new breed of conversational chatbots—offering no wait times, 24/7 access, 100% recall of support information, and cost savings up to 80 percent.
Taking Digital Banking Beyond Customer Journeys
Many of the missteps that banks make can be avoided by building their digital transformation programs around a full front-to-back approach focused on customer value streams.
Our Insights on Inflation
Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.
How Companies Can Speed Up the Business of Business Building
New ventures often fail—but digital capabilities change the odds. By following a business-building playbook based on your company’s strategic assets, you can accelerate growth dramatically.
Is Consumer-Led Growth a Thing of the Past?
It is not. You just need to know where to look for it—where to find resilient consumers who are confident about spending and saving.
Four Myths and Misunderstandings about Doing Business in Africa
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Are Consumers in the Gulf States Ready to Go Green?
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
Hidden Connections That Transcend Borders and Defy Stereotypes
BCG managing director and partner Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.
Searching for Patterns in a World of Consumer Diversity
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.
Domestic Fast Lanes and Business Globalization
Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.
Complexity and Excellence—The Year Ahead
Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.