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BCGが読む経営の論点2025

不確実性の高い時代、企業リーダーにとって、世界的な潮流を読み取ることは自社の戦略の方向性を定めるうえで欠かせません。本書は、今後10年先の事業環境を見据え、2025年時点で優先的に検討すべきとBCGが考える経営上の重要論点を提示しています。

What Is Pricing Strategy?

Pricing should be a strategic choice, not a mathematical one. Learn what pricing strategy is and how it’s impacted by behavioral science, supply, and demand.

BCG’s New Strategic Pricing Book

Game Changer: BCG’s New Strategic Pricing Book exposes the flaws in current pricing models and explains how the right pricing strategy can change your trajectory.

The Unified Theory of Pricing

Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.

Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.

Resilient Pricing for an Uncertain World

The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.

Why Do We Still Negotiate the Price of Cars?

Negotiating the price of a product can be uncomfortable. Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.

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Medtech

Next-Generation Pricing Is Transforming Medtech

Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.

Industrial Goods

Why Building Materials Producers Need a Fresh Take on Pricing

A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.

Personalized: Customer Strategy in the Age of AI

Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.

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Benchmark Your Personalization Readiness Now

Financial Services

A New Outlook on Pricing and Revenue Management for Banks

The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.

Moving Away from One-Size-Fits-All in Daily Banking

Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.

Consumer & Retail

Your Value Offerings Don’t Have to Cannibalize Your Premium Ones

In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.

Bionic Revenue Management in Travel and Tourism

Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.

A Revenue Management Reset in Consumer Goods

CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.

The Consumer Sentiment Series

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.