プライシング・レベニューマネジメント 最近の論考

プライシングとレベニューマネジメントには競争優位性を生み出し、景気低迷期にも顧客の期待に応え(あるいは期待を超え)つつ成長を促進するパワーがあります。しかし、すべての企業がこれを実現するプライシング・フレームワークを採り入れているわけではありません。プライシングについてのBCGの最近の論考をご覧ください。

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Pricing Strategy

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The Unified Theory of Pricing

Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.

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Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.

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Resilient Pricing for an Uncertain World

The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.

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Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.

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Financial Services

Consumer & Retail

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The Consumer Sentiment Series

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.

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BCG on Marketing, Sales, and Pricing

顧客の期待は高まっています。それに応える準備ができていますか。LINKEDINでBCGの最新の投稿をご覧ください。

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