プライシング・レベニューマネジメント 最近の論考

プライシングとレベニューマネジメントには競争優位性を生み出し、景気低迷期にも顧客の期待に応え(あるいは期待を超え)つつ成長を促進するパワーがあります。しかし、すべての企業がこれを実現するプライシング・フレームワークを採り入れているわけではありません。プライシングについてのBCGの最近の論考をご覧ください。

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Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.

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BCG on Marketing, Sales, and Pricing

顧客の期待は高まっています。それに応える準備ができていますか。LINKEDINでBCGの最新の投稿をご覧ください。

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