BCGが読む経営の論点2024
先を見通すのが難しいこの時代、変化を察知しそれを踏まえて自社の能力を最大限に発揮させる力はますます重要になっています。本書は、2024年を迎えるにあたり注目すべき4つの重要なトレンドと、時代の変化に対応するために欠かせない4つの経営能力について、企業が考えるべきことを提示します。
先を見通すのが難しいこの時代、変化を察知しそれを踏まえて自社の能力を最大限に発揮させる力はますます重要になっています。本書は、2024年を迎えるにあたり注目すべき4つの重要なトレンドと、時代の変化に対応するために欠かせない4つの経営能力について、企業が考えるべきことを提示します。
Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.
Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.
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Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
プライシングの意思決定に新たな観点で取り組むべき時です。「Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society」は、現在のプライシングモデルの欠陥をあぶりだすだけではなく、適切なプライシング戦略によって、いかに事業や業界の軌道、ひいては社会までも変えることができるかについて解説します。
詳しくはこちら(英文)The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.
Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
BCG on Marketing, Sales, and Pricing
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