BCGが読む経営の論点2023
不確実な時代だからこそ、世の中の変化と流れを読み解き、他社に先駆けて有効な手を打つことが競争優位性の構築につながります。本書では、序章で不確実性に対応するためのシナリオプランニングの手法を紹介し、第1章以降でBCGが重要と考える10の潮流について変化の本質と経営へのインパクトを考察し2023年にとるべきアクションを提示します。
自動車・モビリティ業界 最近の論考
自動車の製品開発やマーケティングなどに変化をもたらしている潮流や、それらへの企業の対応について、BCGの最近の論考、動画などをご覧ください。
Featured Insights
電動化に伴う自動車生産のパラダイムシフト
ICEVからBEVへの転換は、自動車メーカーやサプライヤーの経営、そして自動車産業の雇用形態に影響を与えます。BCGは、特に労働力のシフトに焦点を当てながら、エレクトロモビリティが自動車生産にもたらす変化を考察しました。
激動する自動車業界 ――BCG自動車業界の将来の構造変化に関する調査――
本調査において、業界の収益構造を変化させる３つのトレンドの普及状況の予測も行いました。
デジタル・トランスフォーメーションを加速するためのIT部門の構造改革
自動車業界の大きな変化に直面するなかで、日産はIT部門を変革し、"Nissan Digital"を立ち上げました。同社グローバルCIOのトニー・トーマス氏はこのインタビューで、どのようにデジタル組織能力を全社的に拡大展開し、アプリケーション・ポートフォリオを再構築し、ITチームのスキルを向上させたか、について説明しています。（日本語字幕つき）
The High-Stakes Race to Build Affordable B-Segment EVs in Europe
Five strategies automakers can deploy to lower manufacturing costs and tap into a profitable European market for smaller electric vehicles.
What 15 Million Car Trips Reveal About EV Adoption
Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.
What Electric Vehicle Owners Really Want from Charging Networks
While a majority of electric vehicle owners can charge at home and work, a robust public charging infrastructure is key to widespread EV adoption.
Rewriting the Rules of Software-Defined Vehicles
As cars steadily become software-defined vehicles (SDVs), automotive and technology companies must develop their partnering super skills to drive innovation and industry profits.
Where Will Software Drive the Auto Industry Next?
As vehicles become “computers on wheels,” key insights about the rapidly changing market landscape point to the need for greater collaboration among industry players.
Will Connected Cars Be a Boon or Bust for the Automotive Aftermarket?
The next generation of vehicles will increasingly be defined by their software. The implications for every player in the auto value chain are enormous.
European Auto Industry Is at a Crossroads
The European automotive industry has been a critical force in the continent’s economy and industrial success for decades, but now the traditional sources of the auto industry’s strength are threatened.
Rewiring the Auto Industry for the Electric, Connected Future
Every automaker is preparing for the full transformation to electric, connected cars. Are their operating models, talent pools, ways of working, and corporate culture ready?
Shared, Autonomous, and Electric: An Update on the Reimagined Car
Urban mobility is the source of multiple pain points. We believe that ride-hailing fleets made up of autonomous, electric vehicles are the best solution.
Preparing Auto Supply Chains for the Next Crisis
To boost their resilience to supply chain disruptions, auto companies need new methods to anticipate and mitigate risks across the supplier spectrum.
How Lithium Batteries Can Power the US Economy
Industry alone can’t solve the challenges. US government action is needed as well.
As Automakers Transform, So Must Suppliers
As electric vehicles come to dominate the global car market, profitable growth for the industry’s suppliers will depend on refocusing their parts portfolios.
Car Selling Without Price Negotiations
The car selling model has remained unchanged for decades. But as the industry evolves, is the model about to change for good?
2023 US Auto Retail Survey: A Three-Point Turn for Retailers
US auto retailers must adapt quickly to navigate the rise of electric vehicles, evolving franchise models, and digital shopping.
A Tale of Two Tomorrows in EV Sales
Sales growth of electric vehicles is steady—and new policies should drive further demand and investment. Yet negative signals suggest challenges ahead.
How Will Recent Rapid Price Changes Impact EV Adoption?
The prices of electric vehicles are fluctuating, but the overall direction of the changes will benefit customers and drive greater adoption.
Driving Success in Car Subscriptions
The subscription business is no slam dunk, but a few companies have figured it out. Here are three things providers must do to win.
Shifting to an Automotive Direct-Sales Model
The transition poses hurdles for automotive dealerships and original equipment manufacturers (OEMs). Preparing now is crucial for success.
Emissions Mandates Will Remake Europe’s Trucking Industry
Despite having a positive effect on the medium- and heavy-duty truck sector overall, the clean-energy transition will disrupt business models and employment, requiring suppliers, OEMs, and other players to prepare for change now.
Mapping the Future of Autonomous Trucking
BCG and Kodiak Robotics have developed an interactive tool to identify routes that can help optimize the expansion—and benefits—of autonomous trucking.
How Machinery and Automation Companies Can Lead in Commercial Excellence
Commercial excellence is a critical yet undermanaged lever for value creation and financial performance in the machinery and automation sector.
Strengthening a Brand with GenAI
BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.
Generative AI’s Role in the Factory of the Future
Instead of replacing traditional AI, GenAI offers complementary use cases for assistance, recommendations, and autonomy that pave the way to the factory of the future.