消費財 最近の論考

不確実性が「常態」として経営の前提に組み込まれている今日、日本企業は変化を受容し、主体的に勝機を見極める姿勢が求められています。BCGコンサルタントが考える、2026年時点でビジネスリーダーが検討すべき10の経営論点を提示します。

BCGは日本全国の18歳以上の消費者を対象に、消費行動の変化や物価変動に対する心理を分析する調査を継続的に実施しています。その最新の結果を紹介します。

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.

Consumers are showing a growing interest in foods that are better for their health, and this realization is starting to be reflected in sales.

To thrive in uncertain times, packaging companies must remain flexible while investing in capabilities that will define future industry leadership.

CPG companies will fall short of their net-zero goals unless they move from reengineering existing products services and business models to reimagining them.

spite market uncertainties, consumers remain engaged, and AI is helping companies deliver more productivity, consistency, and value, say Reckitt’s Kris Licht and BCG’s Yotam Ariav.

Serving the right product to the right consumers and innovating constantly are key ingredients for growing a consumer brand, according to Volker Kuhn of Mondelēz.

In a challenging environment, McCormick’s Brendan Foley and BCG’s Jeff Gell stress the importance of focusing on core categories and brands to create value and grow.

Christine Montenegro McGrath of Mondelēz and BCG’s Alejandro Navarro say the narrative has shifted. Increasing value and resilience are the catalysts behind companies’ ESG agenda.

Amid growing economic uncertainty, consumer goods companies must shift their revenue growth management (RGM) strategies from higher profits and productivity to higher volume and market share.

Deeptha Khanna of Philips and BCG’s Diederik Vismans agree that identifying consumers’ unmet needs and enhancing their experience are key to product development.

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Agentic AI is redefining consumer journeys—and creating value for companies that embrace its full potential.

Negotiating the price of a product can be uncomfortable. Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.

Teens are a rising force in the US beauty market. Our survey reveals where they shop, the brands they prefer, and what truly influences them.

Alex Amouyel, president and CEO of Newman's Own Foundation, shows what the “100% for purpose” movement can teach us about doing business, philanthropy, and capitalism differently

As consumer spending slows, service firms must harness AI and automation to protect customer experience—and their bottom line.

Our phones will be the hub for a universe of features that AI will bring to life, say Qualcomm’s Akash Palkhiwala and BCG’s Jaison Justin.

István Mag of MOL Group shares how AI—coupled with a solid business strategy and digital foundation—is helping the company transform its operations and expand its offerings.

Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?

Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.

Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.