おすすめコンテンツ

企業のプラスチック情報開示を可能に　プラスチックプロトコルの策定

持続可能な開発のための世界経済人会議（WBCSD）、South Pole、Earth Action （EA）、BCGが共同で作成した本稿では、企業のプラスチックに関する情報開示について共通の基盤をつくることをめざして、プラスチックプロトコルの初期案を提示します。

再生農業：より持続可能で高収益な一次生産の構築に向けて

再生農業は、農産物を生産しながら生物多様性や気候を改善する手法です。長期的には農家に大きな利益をもたらす一方、農法の変更に伴うリスクは農家だけでは負担できません。農家を支援するシステムを構築するためのヒントを紹介します。

BCGが読む経営の論点2024

先を見通すのが難しいこの時代、変化を察知しそれを踏まえて自社の能力を最大限に発揮させる力はますます重要になっています。本書は、2024年を迎えるにあたり注目すべき4つの重要なトレンドと、時代の変化に対応するために欠かせない4つの経営能力について、企業が考えるべきことを提示します。

BCG消費者心理調査――物価上昇の影響を読み解く

2023年10月に実施した「BCG消費者心理調査」では、7割超の消費者が値上げを実感し、その半数程度が「消費行動を変えた」と回答しています。また、シニア割引や曜日、輸送費、人件費など状況、条件、コストに応じた価格の変化を受け容れられると感じる人の割合が高まっていることもわかりました。

Managing Through COVID-19

Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

Brands Must Take Quick Action to Address COVID-19 Challenges

To survive the crisis, brands need to shore up their supply chain, adjust to shifting sales channels and reset existing promotional calendars.

Tracking Spending on Food and Household Goods Amid COVID-19

Frenzied buying has mainly ended, but alcohol sales have begun to creep upward.

Please R.S.V.P to Participate in the Reopening of the U.S. Economy

How does a nation reopen the economy while balancing the health of its citizens? As COVID recovery develops, companies need the ability to sense micro-market changes in consumer behavior.

Sustainability in the Consumer Products Industry

Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.

Seaweed Is Making Waves in Sustainability

Companies can use seaweed to advance decarbonization and create other benefits, including improved marine ecosystem health.

New Business Models—Not New Technologies—Will Unleash Sustainability in CPG

CPG companies will fall short of their net-zero goals unless they move from reengineering existing products services and business models to reimagining them.

Sustainability is Surging in Consumer and Retail

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

Creating Value and Growth

Don’t Overlook Your Mature Consumers

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

How Consumer Companies Can Pull Off Two Transformations at Once

CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.

Winning in Digital

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

What’s Possible: GenAI and Consumer Packaged Goods

Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.

A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.

Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Consumer Packaged Goods

Winning Formulas for E-Commerce Growth

E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.

Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Transforming Operations

BCG-WEF Project: AI-Powered Industrial Operations

Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?

If Disruption Is the New Normal, Operational Resilience Is the New Necessity

BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?

How CPG Companies Can Conquer the E-Commerce Supply Chain

The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations. 

China Consumer Market Quarterly Watch

Domestic Fast Lanes and Business Globalization

Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.

Complexity and Excellence—The Year Ahead

Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.