Managing Through COVID-19

Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

Brands Must Take Quick Action to Address COVID-19 Challenges

To survive the crisis, brands need to shore up their supply chain, adjust to shifting sales channels and reset existing promotional calendars.

Tracking Spending on Food and Household Goods Amid COVID-19

Frenzied buying has mainly ended, but alcohol sales have begun to creep upward.

Please R.S.V.P to Participate in the Reopening of the U.S. Economy

How does a nation reopen the economy while balancing the health of its citizens? As COVID recovery develops, companies need the ability to sense micro-market changes in consumer behavior.

Sustainability in the Consumer Products Industry

Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.

Seaweed Is Making Waves in Sustainability

Companies can use seaweed to advance decarbonization and create other benefits, including improved marine ecosystem health.

New Business Models—Not New Technologies—Will Unleash Sustainability in CPG

CPG companies will fall short of their net-zero goals unless they move from reengineering existing products services and business models to reimagining them.

Sustainability is Surging in Consumer and Retail

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

Personalized: Customer Strategy in the Age of AI

Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the consumer industry.

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Highlights from Consumer Goods Forum 2024

Meeting Scope 1, 2, and 3 Challenges Head-On

Nina Jönsson, CEO of ICA, details why sustainability is fully integrated into every aspect of the company’s business and how other companies can learn from ICA’s climate progress.

Collaboration Is the Key to Reaching Net Zero

From logistics and attaining net zero goals to building a responsible value chain and product portfolio, Chief Sustainability Officer Archana Jagannathan reveals PepsiCo Europe’s partnership strategy.

Building a Bigger and More Inclusive Consumer Goods Forum

As a co-sponsor of CGF’s Towards Net Zero Coalition, DFI’s CEO Scott Price details why it’s more important than ever to broaden and strengthen the group’s base.

Delivering Value Through Sustainability

 As part of CGF’s Towards Net Zero Coalition, Bel Group CEO Cecile Beliot-Zind shares how regenerative agriculture, further scope 3 innovation, and more are leading the company forward.

Explore more insights from CGF

Creating Value and Growth

Don’t Overlook Your Mature Consumers

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

How Consumer Companies Can Pull Off Two Transformations at Once

CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.

Winning in Digital

Personalizing the Consumer Relationship with GenAI

L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

What’s Possible: GenAI and Consumer Packaged Goods

Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.

Personalization That Clicks with Customers

Advisor and C-Suite Executive Aimee Johnson and BCG’s Mark Abraham discuss the importance of simplicity, creativity, and delivering delight in personalized experiences.

Consumer Packaged Goods

Winning Formulas for E-Commerce Growth

E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.

Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Transforming Operations

A Fuel Retailer’s AI-Driven Evolution

István Mag of MOL Group shares how AI—coupled with a solid business strategy and digital foundation—is helping the company transform its operations and expand its offerings.

BCG-WEF Project: AI-Powered Industrial Operations

Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?

If Disruption Is the New Normal, Operational Resilience Is the New Necessity

BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?

China Consumer Market Quarterly Watch

Domestic Fast Lanes and Business Globalization

Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.

Complexity and Excellence—The Year Ahead

Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.