消費財 最近の論考

先を見通すのが難しいこの時代、変化を察知しそれを踏まえて自社の能力を最大限に発揮させる力はますます重要になっています。本書は、2024年を迎えるにあたり注目すべき4つの重要なトレンドと、時代の変化に対応するために欠かせない4つの経営能力について、企業が考えるべきことを提示します。

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.

Companies can use seaweed to advance decarbonization and create other benefits, including improved marine ecosystem health.

CPG companies will fall short of their net-zero goals unless they move from reengineering existing products services and business models to reimagining them.

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

Nina Jönsson, CEO of ICA, details why sustainability is fully integrated into every aspect of the company’s business and how other companies can learn from ICA’s climate progress.

From logistics and attaining net zero goals to building a responsible value chain and product portfolio, Chief Sustainability Officer Archana Jagannathan reveals PepsiCo Europe’s partnership strategy.

As a co-sponsor of CGF’s Towards Net Zero Coalition, DFI’s CEO Scott Price details why it’s more important than ever to broaden and strengthen the group’s base.

 As part of CGF’s Towards Net Zero Coalition, Bel Group CEO Cecile Beliot-Zind shares how regenerative agriculture, further scope 3 innovation, and more are leading the company forward.

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.

Negotiating the price of a product can be uncomfortable. Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.

L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.

István Mag of MOL Group shares how AI—coupled with a solid business strategy and digital foundation—is helping the company transform its operations and expand its offerings.

Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?

BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?

Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.

Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.