テクノロジーを活用して消費財業界の成長を促進する

消費財企業が将来への備えを整えるためのBCGの支援

• 顧客インサイト

  食品から耐久消費財にいたるまで商品ポートフォリオのマネジメントには新たな顧客インサイト手法が求められます。ブランド投資やセグメンテーションの再定義にあたり、BCGのDemand-centric Growth(ニーズ・願望を起点とした成長)アプローチは、それぞれのカテゴリーや特定分野で何が消費者の選択の要因となっているかを解明し、強力な成長ポテンシャルをもつ優位性あるポジションを築く助けとなります。

• Digital Marketing

  Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.

• Supply Chain Management

  The CPG industry was once dominated by companies that owned their value chain, but now winners are positioned to tap into a broad ecosystem of external partners. To help CPG companies make this fundamental shift to an external orientation, we start with a clean sheet to determine the functions that partners can do as well or better, and which functions are critical to keep in-house.

• Personalization

  To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.

• Pricing and Net Revenue Management

  Pricing optimizations drive significant impact for CPG companies. We help you fund your own EBIT improvement through brand portfolio pricing, trade terms management, and dynamic pricing that answers the demands of shoppers and ecosystem supply chains alike.

• Climate Change and Sustainability

  There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.