How BCG streamlined the organization and strengthened the
cost competitiveness of a top consumer durables manufacturer.
Read the full story here
Read the full story here
BCGの消費財企業向けサービス
BCG’s fast-moving consumer goods (FMCG) consulting experts help clients launch the transformations essential for thriving in the new reality.
私たちは、世界の先進的流通企業が最先端のテクノロジー戦略を策定・実行し、新たな成長の源泉を特定することで、デジタル時代に競争力を構築・維持できるよう支援します。
BCG’s fashion consultants develop innovative digital solutions to help retailers respond to shifting consumer journeys without compromising on creativity and design. Learn more.
BCG’s luxury goods consultants help clients to rightsize spending and prioritize digital and personalization efforts in both the front and back of the house—while still investing in long-term brand equity. Our work gives design-led luxury brands the ability to create the highest quality product, partner smarter in supply and distribution, digitally transform their businesses, and supercharge a new level of
personalization across merchandising,
marketing, and clienteling—in-store and beyond.
Decades of experience working with global brands and retailers in the fashion industry gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.
Decades of experience working with global brands and retailers in the fashion industry gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.
BCG’s alternative proteins consulting team helps clients seize opportunities in this fast-growing industry—and create a more sustainable future.
How We Help CPG Companies Prepare for the Future
From the food industry to consumer durable goods, managing a portfolio of products requires new methods of acting on customer insights. To guide brand investment and redraw segmentations, our Demand Centric Growth approach maps what is driving consumers' choices in each category or niche so you can build advantaged positions with strong growth potential.
Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.
The CPG industry was once dominated by companies that owned their value chain, but now winners are positioned to tap into a broad ecosystem of external partners. To help CPG companies make this fundamental shift to an external orientation, we start with a clean sheet to determine the functions that partners can do as well or better, and which functions are critical to keep in-house.
To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.
Pricing and Net Revenue Management
Pricing optimizations drive significant impact for CPG companies. We help you fund your own EBIT improvement through brand portfolio pricing, trade terms management, and dynamic pricing that answers the demands of shoppers and ecosystem supply chains alike.
Climate Change and Sustainability
There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.
消費財業界におけるBCGのクライアント支援事例
20超の市場にわたるサプライチェーン組織を持つ多国籍食品飲料小売企業はBCGと協働して、需要予測の改善に向けて機械学習アルゴリズムを構築しました。このプロジェクトにより、精度が4～18%ポイント上昇し、需要計画担当者の時間が50%削減され、EBITが0.4～0.8%ポイント向上しました。
南米の電子機器と家具の小売企業はBCGと協働してローカライズされた需要予測機能を構築し、1,000を超える店舗で品ぞろえを最適化しました。BCGの機械学習アプローチで、地理位置情報データを含む複数のデータセットを活用し、需要予測を生成しました。その結果、売上が2億ドル、キャッシュマージンが5,000万ドル上昇する見込みです。
Client Success
A Large-Scale Cost Transformation Identifies $1 Billion in Savings
Video
2024年7月18日
Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.
A powerful cost transformation saved a global beverage giant $310M and unlocked $1.1B for future opportunities. Here's how.
BCG helped Teknosa, Turkey's leading electronics retailer, implement an accelerated holistic transformation and get on a profitable growth path using a combination of cost discipline, bold strategic moves, and technological innovation.
Our Solutions for CPG Companies
Video
Video
Growth AI by BCG X
Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
Growth AI by BCG X
Video
Video
Commercial Allocation by BCG X
Commercial Allocation helps clients to strategically manage, allocate trade-offs, to keep up with the rapidly changing consumer behaviors.
Commercial Allocation by BCG X
Book
Order BCG’s Personalization Strategy Book
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the consumer industry.
Explore Our Insights on the Consumer Products Industry
Video
2025年3月11日
The Future of E-Commerce Is Already Here
Patricia Amaro, executive at Mars, and BCG’s Amaryllis Liampoti discuss how shifting consumer behavior and evolving sales channels are reshaping e-commerce for consumer companies.
Video
2023年7月12日
What’s Possible: GenAI and Consumer Packaged Goods
Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.
