保険 最近の論考

テクノロジーの広範な進化により、保険業界に大きな成長機会がもたらされています。アジャイルなビジネスモデルを取り入れられる組織であれば業界のリーダー企業にも革新的な協力企業にもチャンスがあります。消費者エンゲージメント・モデルを改革し、営業・販売やオペレーションをデジタル化し、ビッグデータとアナリティクスを活用する企業が業界をリードするでしょう。デジタル時代の保険会社の進路を考えるうえでBCGの論考がお役に立てば幸いです。

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デジタル革命時代における保険会社経営

デジタル化が進展する中、保険会社はどのように競争優位を築いていけばよいのでしょうか。戦略策定、顧客理解、商品・サービス/ビジネスモデル、チャネル、オペレーションそれぞれにおける革新といった観点から、BCG保険グループが次世代保険会社経営について考察します。

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