流通 最近の論考

To successfully launch a niche online marketplace related to their standard offering, retailers have to offer an excellent experience for both consumers and third-party sellers.

E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.

Artificial intelligence can provide optimized solutions to three key retailer concerns: rising cost of goods, declining consumer spending, and supply chain volatility.

Most retailers don’t collect first-party customer data in a structured way or leverage its full potential. Powering four levers can drive profit and revenue from this valuable asset.

Now, a new dialogue is opening up between brands and their customers. Literally.

Retailers are increasingly using AI-powered solutions and dynamic pricing models to outperform rivals that rely on traditional tools and approaches.

The technology is just a tool. Don't disregard the data, talent, and experimentation that constantly activate and inform the intelligence behind the system.

There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.

How can fashion brands drive adoption to unlock the benefits of next-gen materials? A report by Fashion for Good and BCG provides a blueprint.

Craig Brommers, American Eagle's chief marketing officer, discusses how brands can sustain real, authentic creative qualities and continue to pursue sustainability.

Technology is intersecting with fashion today in never-before-seen ways. PacSun CEO Brieane Olson drills down into how Gen-Zers are combining the two to creatively express themselves.

Getting raw materials right, from a sustainability perspective, can pay off for brands. Failing to do so can leave them at a competitive disadvantage.

In today’s market, some highly sought secondhand models may sell for more than their listed retail value, making them an attractive investment.

The industry is uniquely positioned to generate positive societal impact. Here's what it will take.

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

With parallels to the complexities of building a house, BCG’s approach to transforming a supply chain emphasizes the importance of coordination, digital enablement, and speed.

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.