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The Future of Retail

The Rise of the B2C Specialty Marketplace

To successfully launch a niche online marketplace related to their standard offering, retailers have to offer an excellent experience for both consumers and third-party sellers.

Winning Formulas for E-Commerce Growth

E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.

Amid Uncertainty, AI Gives Retailers a Path to Resilience

Artificial intelligence can provide optimized solutions to three key retailer concerns: rising cost of goods, declining consumer spending, and supply chain volatility.

First-Party Data Is Retail’s Next Growth Engine

Most retailers don’t collect first-party customer data in a structured way or leverage its full potential. Powering four levers can drive profit and revenue from this valuable asset.

Personalized: Customer Strategy in the Age of AI

Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the retail industry.

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Advanced Analytics, AI, and Digital

Generative AI Will Change Your Business. Here’s How to Adapt.

Now, a new dialogue is opening up between brands and their customers. Literally.

Overcoming Retail Complexity with AI-Powered Pricing

Retailers are increasingly using AI-powered solutions and dynamic pricing models to outperform rivals that rely on traditional tools and approaches.

What to Look for in an AI System

The technology is just a tool. Don't disregard the data, talent, and experimentation that constantly activate and inform the intelligence behind the system.

The $70 Billion Prize in Personalized Offers

There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.

Fashion Industry

Sustainable Raw Materials Will Drive Profitability for Fashion and Apparel Brands

Getting raw materials right, from a sustainability perspective, can pay off for brands. Failing to do so can leave them at a competitive disadvantage.

Outfitting the Fashion Industry for Generative AI and Sustainability

Craig Brommers, American Eagle's chief marketing officer, discusses how brands can sustain real, authentic creative qualities and continue to pursue sustainability.

Gen Z at the Intersection of Fashion and Technology

Technology is intersecting with fashion today in never-before-seen ways. PacSun CEO Brieane Olson drills down into how Gen-Zers are combining the two to creatively express themselves.

What an Accelerating Secondhand Market Means for Fashion Brands and Retailers

Combined BCG and Vestiaire Collective research sheds light on the trends that matter most to consumers.

Luxury Goods

Luxury Preowned Watches, Your Time Has Come

In today’s market, some highly sought secondhand models may sell for more than their listed retail value, making them an attractive investment.

Luxury in the Spotlight

BCG’s Sarah Willersdorf offers insights on the future of luxury, exploring the importance of inspiration, quality, and creativity in the wake of generative AI and other technologies.

How Luxury Companies Can Advance as Responsible Pioneers

The industry is uniquely positioned to generate positive societal impact. Here's what it will take.

A Three-Season Strategy for Fashion and Luxury Retailers

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.

Transformation, Growth, & Value Creators

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

A Unified Approach to End-to-End Supply Chain Transformation

With parallels to the complexities of building a house, BCG’s approach to transforming a supply chain emphasizes the importance of coordination, digital enablement, and speed.

The Consumer Sentiment Series

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.