テクノロジー・メディア・通信 最近の論考

テクノロジー・メディア・通信企業は世の中にますます大きな影響をもたらし、多くの企業が過去 10 年に大きな成功をおさめてきました。しかし、プライバシー、影響力、信頼、規制といった問題にも直面しています。今日の重要な課題や機会、優先事項に関する BCG の最近の論考をご覧ください。

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BCGが読む経営の論点2025

不確実性の高い時代、企業リーダーにとって、世界的な潮流を読み取ることは自社の戦略の方向性を定めるうえで欠かせません。本書は、今後10年先の事業環境を見据え、2025年時点で優先的に検討すべきとBCGが考える経営上の重要論点を提示しています。

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メタバースの可能性――日本企業の成長と社会課題の解決に向けて

BHI Japanでは、企業、そして社会の課題解決という観点でメタバースが持つ可能性を研究しています。本稿では、その初期の成果として、メタバースが社会をどう変えていくのか、企業はこの機会をどう活用できるのかを、包括的に、かつ具体的なヒントを交えて解説します。


Technology Industry

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Article

The Art of Scaling GenAI in Software

It’s not just about coding—GenAI is reshaping every stage of the software development life cycle. How can organizations fully capitalize on its benefits?


Media Industry

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Article

Why Video Streamers Need to Rebundle

Offering consumers right-sized bundles of services can help media companies reduce the high churn of pay-as-you-go streaming media and move toward profitability.

VIDEO

What’s Possible? GenAI and Media

Generative AI is already impacting consumer media, reshaping the landscape for publishing, broadcasting, movies, music, and gaming. BCG’s Axel Griewel discusses a transformation that's only just begun.


Telecommunications Industry

Expert Interviews

VIDEO

Content Creation Is Key to Marketing Success

Companies should prioritize content creation to build trust and engage audiences before launching products, says BCG’s Neal Zuckerman.

VIDEO

Harnessing the Power of GenAI in Customer Service

GenAI has the potential to help telcos save 70% of their customer service costs. BCG’s Ignacio Hafner discusses automation and augmentation—the two elements that will drive the most impact.

VIDEO

The Human Element of GenAI Transformation

Don’t view GenAI as solely a tech-driven transformation, argues BCG’s Iana Kouris. Improving adoptability means ensuring that the information is trustworthy and relevant to users.

VIDEO

Transforming B2B Sales

To capture the business value of predictive AI and generative AI, companies need to change the way they interact with customers. Salesforce’s Jean-Marie Pierron and BCG’s Adolfo Magan discuss a framework that can help telcos reshape B2B sales.


What’s Next for TMT

VIDEO

What's Possible? GenAI and Information Technology

Generative AI can be a formidable tool for IT leaders. But the near-term opportunities depend on your organization's digital maturity, as Vlad Lukic explains.

VIDEO

This is How To Counter the Global Digital Divide

Connectivity has become a conduit to information, communication, education, and societal well-being. BCG has teamed up with the WEF and UNDP to help ensure that everyone has access to these benefits.

Article

Web3 Opens New Paths to Customer Loyalty

Customer engagement in loyalty programs has been stagnant for years. Web3 supports offerings, like nonfungible tokens (NFTs), that get customers more engaged—and companies creating more revenue.