シナリオ・プランニング再考： 変化適応力を高める
メガトレンドを織り込んだ未来の姿を具体的なストーリーの形で描き出し、それを基に自社への示唆や戦略的方向性を議論する、新しいシナリオ活用法を紹介します。
旅行・観光業界 最近の論考
BCGの最近の論考で、航空業界、宿泊業界、旅行業界の企業がどうしたら組織を変革し、グローバルブランドを強化し、革新的なデジタル組織能力を構築できるかをご覧ください。
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Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
Bionic Revenue Management in Travel and Tourism
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
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