How BCG streamlined the organization and strengthened the
cost competitiveness of a top consumer durables manufacturer.
Our Services for Consumer Product Companies
BCG’s fast-moving consumer goods (FMCG) consulting experts help clients launch the transformations essential for thriving in the new reality.
We help the world's leading retailers compete in the digital era by developing and delivering cutting-edge tech strategies and identifying new sources of growth.
BCG’s fashion consultants develop innovative digital solutions to help retailers respond to shifting consumer journeys without compromising on creativity and design. Learn more.
BCG’s luxury goods consultants help clients to rightsize spending and prioritize digital and personalization efforts in both the front and back of the house—while still investing in long-term brand equity. Our work gives design-led luxury brands the ability to create the highest quality product, partner smarter in supply and distribution, digitally transform their businesses, and supercharge a new level of
personalization across merchandising,
marketing, and clienteling—in-store and beyond.
Decades of experience working with global brands and retailers in the fashion industry gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.
Decades of experience working with global brands and retailers in the fashion industry gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.
BCG’s alternative proteins consulting team helps clients seize opportunities in this fast-growing industry—and create a more sustainable future.
How We Help CPG Companies Prepare for the Future
From the food industry to consumer durable goods, managing a portfolio of products requires new methods of acting on customer insights. To guide brand investment and redraw segmentations, our Demand Centric Growth approach maps what is driving consumers' choices in each category or niche so you can build advantaged positions with strong growth potential.
Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.
The CPG industry was once dominated by companies that owned their value chain, but now winners are positioned to tap into a broad ecosystem of external partners. To help CPG companies make this fundamental shift to an external orientation, we start with a clean sheet to determine the functions that partners can do as well or better, and which functions are critical to keep in-house.
To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.
Pricing and Net Revenue Management
Pricing optimizations drive significant impact for CPG companies. We help you fund your own EBIT improvement through brand portfolio pricing, trade terms management, and dynamic pricing that answers the demands of shoppers and ecosystem supply chains alike.
Climate Change and Sustainability
There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.
Our Client Success with the Consumer Products Industry
A multinational food and beverage retailer, with supply chain organizations across more than 20 markets, engaged us to build a machine-learning algorithm to improve its demand forecast. The project increased accuracy by 4 to 18 percentage points, reduced demand planners’ time by 50%, and returned an additional 0.4% to 0.8% points EBIT.
A South American electronics and furniture retailer worked with us to create a localized demand forecaster to optimize assortment at more than 1,000 stores. Our machine learning approach leveraged multiple data sets, including geolocational data, to generate demand estimates, creating potential increases of $200 million in sales and $50 million in cash margin.
Video
July 18, 2024
Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.
A powerful cost transformation saved a global beverage giant $310M and unlocked $1.1B for future opportunities. Here's how.
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September 16, 2024
BCG helped Teknosa, Turkey's leading electronics retailer, implement an accelerated holistic transformation and get on a profitable growth path using a combination of cost discipline, bold strategic moves, and technological innovation.
Our Solutions for CPG Companies
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Growth AI by BCG X
Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
Growth AI by BCG X
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Commercial Allocation by BCG X
Commercial Allocation helps clients to strategically manage, allocate trade-offs, to keep up with the rapidly changing consumer behaviors.
Commercial Allocation by BCG X
Explore Our Insights on the Consumer Products Industry
Video
July 12, 2023
What’s Possible: GenAI and Consumer Packaged Goods
Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the consumer industry.
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September 9, 2024
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.
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Fast-Moving Consumer Goods
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